|Visitors per||Pageviews per||Income per|
CPC stands for Cost-Per-Click. It is a metric that shows you how much money you earn when a visitor/viewers clicks on an ad.
CTR stands for Click-Through-Rate. It is another metric that gives you the percentage of how many visitors/viewers click on an ad. It is calculated by dividing the number of clicks that one of your ads gets by the number of times that your ad is shown.
An example: You ad is shown 100 times and it gets 4 clicks. Then your CTR would be 4%
CPM stands for Cost-Per-Mille or Cost-Per-Thousand. This metric tells you how much you earn from 1000 ad impressions.
It is calculated the following way: CPM = CPC * CTR * 1000